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If your business is international, you need this book now!
At last, a highly original book that helps you write and speak
English that your international clients can understand. Armed with the
rules of Global English, you can communicate successfully with people
all over the world.
Using Global English is just as easy as using normal business
English. And it is much easier than using complicated, ungrammatical
English that nobody can understand. Global English consists of a few
basic principles that can be adapted according to the situation. With
practice, the Global English approach will become second nature.
This is not a book for people learning English, but for people
using their mother tongue to communicate with non-English speakers.
You will be surprised and relieved to discover how much more clearly
you can communicate with people of other nations.
You probably need this book if you are a native English speaker
involved in exporting, travel or tourism, international consultancy or
education, immigration, international aid or diplomacy. It includes
detailed guidelines for writing international documents, delivering
international speeches and writing web content.
This is also an ideal textbook with advanced exercises in the back.
There are plenty of books about cross-cultural communication, but
this appears to be the only one that focuses on the traps lurking in
the English language. If English is your first language, you will
benefit from these guidelines.
Buy Global English for Global Business
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